The use of paid advertising to direct a user to a website is SEM. It is often referred to as PPC (Pay Per Click) advertising in which you as a client willhave to only pay the advertising cost once a user has clicked on your ad.The sponsored search engine listings are used to drive traffic to your website thereby making your brand more and more popular and rank higher.
At Carrot Technologies, we offer following services under SEM:
- Increasing the exposure of your brand and positioning you as a leader in the industry
- Helping you reach the prospective customers directly
- Rank at the top of the listings in the search engine sites
- Landing pages which are aesthetically pleasing, emotionally moving in order to give you a solid lead for the business
- Creation of white-papers, case studies, email, newsletter, article, blogs, forum participations, directories etc.
- Keywords generation and strategic marketing
- Managing Ad campaigns, Ad groups and Ad texts
- Managing the search engine marketing ad auction
- Managing the quality score in SEM so that you get atleast 10x of the value delivered for the budget allocated
- Pay Per Click (PPC) setup
- ROI tracking and reporting